Navigating AI, the talent gap, and technology:
The future of accounting

Wolters Kluwer

Accountancy practice management software has come a long way. Today, features like automated billing and reconciliations are easily integrated into the day-to-day practice workflow of Wolters Kluwer Tax & Accounting UK customers.

Our employees work side by side with our customers to create and manage these solutions – driven by a deep understanding of their needs and addressing the rapid changes in their environment.

However, it’s often hard to look beyond improving performance in day-to-day operations. Amid Brexit, the COVID-19 pandemic and other disruptions, accountancy practices and their clients are dealing with an unpredictable economic landscape. Future business planning can appear daunting.

However, technology can support accountancy practices (and their clients) in making informed business decisions, and planning for the future. In the first part of our Accountancy Practice Management for Future-Fit Growth series, we’ll explore how they can use technology to define and easily track Key Performance Indicators (KPIs). Doing so gives practices closer control of performance tracking, and deeper insights that will inform strategic growth plans.

Saving Time

For several decades, business technology platforms have enabled practices to track performance metrics that they have customised. This highlights areas that qualify for improvement and underpins strategic planning.

Contemporary technology, such as CCH KPI Monitoring, makes setting up KPIs faster and easier for accountancy practices than ever before. This is vital today. The current business landscape demands that firms assess and amend KPIs more frequently, based on fresh market variables. KPIs such as client retention rate and business time-to-recovery have become increasingly prominent performance indicators in the past year. If clunky technology makes KPI management difficult, practices have less time and insight to plan future growth.

Reducing Risk
CCH KPI Monitoring makes it far easier to track KPIs and report on them. This is fundamental in minimising risk. For example, if a KPI is set to track and escalate debt filtered by overdue dates, the ability to easily set alerts and automatically generate reports is critical to practice performance management.

Some practices are manually running monthly reports to measure KPIs. Others are running real-time reporting engines, a key feature of CCH KPI Monitoring. This latter solution allows practices to review essential data at any time – covering both performance management and compliance requirements. They can do so remotely or on-premise.

This means that firms can assess issues before they become problems, and thus act proactively. Real-time reporting is a true asset in building a future-fit practice.

The Proof is in the Practice
A number of Wolters Kluwer customers have been using CCH KPI Monitoring for several years now. Our customers look to us when they need to be right. Ryecroft Glenton has successfully integrated CCH KPI Monitoring with its own system. This consolidates information from several sources, including CCH Central and CCH Practice Management.

“We can use the year end date to trigger a sequence of reminders. Have we asked for the books? Have they been received? If a request to a client has been outstanding for a certain period, the partner will receive an alert via email. For limited companies, we can monitor the corporation tax and Companies House filing deadlines – as well as the different deadlines for pension schemes”

– Ian Smith, partner at Ryecroft Glenton

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

At Wolters Kluwer, we recently released our Future Ready Accountant Report, which delves into global—and localised—data on technology, trends, and the future of the accounting industry. In this article, we explore some of the key trends from our findings, and how they’re shaping the profession.

The Future ReadyAccountant Report reveals a paradox: while advanced technologies such as generative AI (GenAI), dominate industry conversations, the readiness of accounting firms to fully integrate these tools varies significantly.

Artificial intelligence (AI) adoption

Our research found that while accountants saw the benefits of AI—such as streamlined tasks, automation, and cost reduction—concerns about data security and accuracy persist.

Interestingly, the percentage of professionals with a positive outlook on AI increases as their firm size does, with 38% of micro firms having a positive view on adoption, compared to 76% of large firms.

“AI isn’t going to take away your expertise,” says Mohammed Sidat, Associate Product Technology Director, “It’s a tool to be used to make your work more efficient. Use this as an opportunity to free up your time for advisory. It’s what all software is here to do—make your life easier—AI technology is just the next phase.”

Addressing the talent gap

One area that AI and automation can help with is the talent gap, which is impacting firms across the UK. Empowering employees with automation and AI tools can help lessen their workload and free up time to focus on more important tasks, such as advisory, or connecting with clients.

In fact, our data shows that accounting firms aim to advance their use of technology to streamline operations and provide a more flexible work environment for employees. 33% of firms plan to increase digital document collection, 25% want to adopt workflow automation, and 20% aim to upgrade cybersecurity measures.

To further address talent concerns, firms are offering flexible work arrangements (37%), more professional development(35%), and enhancing company culture (32%).

Technology also plays a crucial role in retaining talent, creating capacity for more engaging work (61%), shifting the industry’s perception (52%), and attracting tech-savvy professionals (35%).


The opportunity for advisory

While the talent shortage is a key concern for accountants, technology is enabling professionals to do more with less—advisory being a key part of this.

As technology frees up accountants' time, they’re able to look at offering value-add services around areas such as cashflow forecasting, spending cuts, or even ESG.

“Areas like bookkeeping, compliance, and audit are likely to see the most disruption due to automation and AI advancements,” says Jeri Williams, of Smooth Accounting, “These technologies can stream line repetitive tasks, driving efficiency but also potentially reducing dem and for traditional services. Firms that fail to adopt these changes may struggle, while those that embrace new tools will improve accuracy and reduce costs.”

She goes on to explain that, “Our firm focuses on leveraging technology to streamline processes and improve client experience. Adopting cloud accounting, automating routine tasks, and offering advisory services have been key. The most important strategy for firms is a balance between tech integration and human touch.”

Interested in reading the full report, featuring both global and UK-specific insights?
Download now.

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