Louise Walpole, Head of Finance Sector at Moneypenny.
Accountancy practice management software has come a long way. Today, features like automated billing and reconciliations are easily integrated into the day-to-day practice workflow of Wolters Kluwer Tax & Accounting UK customers.
Our employees work side by side with our customers to create and manage these solutions – driven by a deep understanding of their needs and addressing the rapid changes in their environment.
However, it’s often hard to look beyond improving performance in day-to-day operations. Amid Brexit, the COVID-19 pandemic and other disruptions, accountancy practices and their clients are dealing with an unpredictable economic landscape. Future business planning can appear daunting.
However, technology can support accountancy practices (and their clients) in making informed business decisions, and planning for the future. In the first part of our Accountancy Practice Management for Future-Fit Growth series, we’ll explore how they can use technology to define and easily track Key Performance Indicators (KPIs). Doing so gives practices closer control of performance tracking, and deeper insights that will inform strategic growth plans.
Saving Time
For several decades, business technology platforms have enabled practices to track performance metrics that they have customised. This highlights areas that qualify for improvement and underpins strategic planning.
Contemporary technology, such as CCH KPI Monitoring, makes setting up KPIs faster and easier for accountancy practices than ever before. This is vital today. The current business landscape demands that firms assess and amend KPIs more frequently, based on fresh market variables. KPIs such as client retention rate and business time-to-recovery have become increasingly prominent performance indicators in the past year. If clunky technology makes KPI management difficult, practices have less time and insight to plan future growth.
Reducing Risk
CCH KPI Monitoring makes it far easier to track KPIs and report on them. This is fundamental in minimising risk. For example, if a KPI is set to track and escalate debt filtered by overdue dates, the ability to easily set alerts and automatically generate reports is critical to practice performance management.
Some practices are manually running monthly reports to measure KPIs. Others are running real-time reporting engines, a key feature of CCH KPI Monitoring. This latter solution allows practices to review essential data at any time – covering both performance management and compliance requirements. They can do so remotely or on-premise.
This means that firms can assess issues before they become problems, and thus act proactively. Real-time reporting is a true asset in building a future-fit practice.
The Proof is in the Practice
A number of Wolters Kluwer customers have been using CCH KPI Monitoring for several years now. Our customers look to us when they need to be right. Ryecroft Glenton has successfully integrated CCH KPI Monitoring with its own system. This consolidates information from several sources, including CCH Central and CCH Practice Management.
“We can use the year end date to trigger a sequence of reminders. Have we asked for the books? Have they been received? If a request to a client has been outstanding for a certain period, the partner will receive an alert via email. For limited companies, we can monitor the corporation tax and Companies House filing deadlines – as well as the different deadlines for pension schemes”
– Ian Smith, partner at Ryecroft Glenton
“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
You’ve done your research, filled in an enquiry form on an accountant’s website and explained what you need, and then…. well, nothing. No follow-up call. No email response. Zero. Zilch.
This is hugely frustrating for the client, who’ll likely take their business elsewhere.But for the marketer and website team behind the scenes, it should raise a major red flag. Mismanaged forms represent more than a lost sales opportunity or damaged brand; they suggest a faulty approach to lead nurturing and a leaky sales funnel.
For accountancy firms using online enquiry forms, follow-up is a critical yet often overlooked aspect of lead nurturing.Some practices struggle with having the right resources to handle form enquiries properly, others have insufficient CRM systems for storing and allocating leads, while others simply prioritise calls or direct emails instead.
Client follow-up should never be a lottery. Firms of all sizes must recognise that form follow-up directly impacts revenue, reputation and the performance of your sales funnel.
Introducing smart forms
Despite the ‘lottery-like’ nature of follow-up in many financial businesses, online forms aren’t waning in popularity with consumers. They like them because they’re an easy, any-time way to get in touch, and demand is growing, especially for Smart Forms.
SmartForms adjust the questions and fields displayed based on the user’s input. This simplifies data collection, ensuring detailed and tailored information is captured up front to expedite progress quickly. With pre-filled fields and dynamic question paths, Smart Forms offer a customised experience that is more personal and tailored to each client– drilling down into the detail that matters at the earliest available opportunity. The result is an easy process that captures enough detail so firms can qualify the lead and know how to respond and what to do next.
Encouragingly, our own research shows that half of marketers are ready to use Smart Forms to improve lead management, and it’s hardly surprising. The rise of digital technology has made data the backbone of successful marketing strategies. Traditional methods of capturing information often rely on a lot of manual effort for clients, which can be slow, error-prone, and time-consuming. Plus, poorly designed forms or those lacking enough information once completed can hinder the follow-up process for accountancy firms.
Smart Forms solve these issues and give immediate value to marketers and clients. And with features like autofill boosting completion rates by 20%, Smart Forms help firms reduce discovery time and speed up conversion.
Win Win!
SmartForms deliver significant gains for firms – improving the lead qualification process, segmenting leads using conditional logic and real-time validation, and weeding out unqualified prospects so high-value leads receive the attention they deserve. In turn, this means the client experience improves significantly, too.
Today’s clients are proactive and tech-savvy.They expect more than just great products or services. They’re also looking for smooth, personalised experiences at every touchpoint. The pressure is already on financial businesses to anticipate what clients want and deliver tailored solutions instantly – smart forms are an ally on that journey.
The rise of the Smart Form is discussed in Moneypenny’s latest playbook, titled The State of Lead Management in2025. The playbook provides actionable recommendations for marketers to enhance engagement, conversion, and overall marketing effectiveness and can be downloaded here: www.moneypenny.com/uk/the-state-of-lead-management/
There are several criteria that will act as a barometer for the positive impact that outsourcing and offshoring can have on your accounting practice.
Your business can’t ignore the end of support for Windows 10 – and as the 14th October 2025 draws closer, demand will only make new devices harder to get hold of.
A practical look at AI in accountancy, focusing on secure, efficient tools like iManage and Microsoft. The goal: boost productivity without sacrificing control or compliance.
Adrien Sicard argues that productivity isn’t the goal —better utilisation, realisation, and profit are. Firms see real results when they shift from efficiency tools to integrated, strategic resource management.
Starting April 2025, rising NICs will squeeze margins. CloudCapcha’s "Fix Me First" empowers employees to fix inefficiencies and boost profitability. Read on to learn how.
With rising competition, resource management is now crucial for profitability—but barriers remain. Dayshape’s latest research reveals four obstacles firms must overcome to better align resourcing decisions with financial goals and protect margins effectively.
AI, automation, and talent gaps are transforming accounting. Wolters Kluwer’s new report shows tech-savvy firms are streamlining work, easing talent strain, and shifting toward advisory.
Data is exploding—and accountancy firms must act. Strong information governance (IG) is now essential for efficiency, compliance, security, and AI-readiness. Firms that get IG right reduce risks, cut costs, and gain a competitive edge. Learn how to future-proof your firm.
Spring is a time for renewal, growth, and fresh starts.As the days grow longer and nature awakens, it's the perfect moment to reflecton how we can create positive change - both in our own lives and for others.