AI, technology, and building a sustainable accounting practice

Can the accountancy world grasp the opportunities that AI presents itself with, or let it ‘take over’?

Accountancy practice management software has come a long way. Today, features like automated billing and reconciliations are easily integrated into the day-to-day practice workflow of Wolters Kluwer Tax & Accounting UK customers.

Our employees work side by side with our customers to create and manage these solutions – driven by a deep understanding of their needs and addressing the rapid changes in their environment.

However, it’s often hard to look beyond improving performance in day-to-day operations. Amid Brexit, the COVID-19 pandemic and other disruptions, accountancy practices and their clients are dealing with an unpredictable economic landscape. Future business planning can appear daunting.

However, technology can support accountancy practices (and their clients) in making informed business decisions, and planning for the future. In the first part of our Accountancy Practice Management for Future-Fit Growth series, we’ll explore how they can use technology to define and easily track Key Performance Indicators (KPIs). Doing so gives practices closer control of performance tracking, and deeper insights that will inform strategic growth plans.

Saving Time

For several decades, business technology platforms have enabled practices to track performance metrics that they have customised. This highlights areas that qualify for improvement and underpins strategic planning.

Contemporary technology, such as CCH KPI Monitoring, makes setting up KPIs faster and easier for accountancy practices than ever before. This is vital today. The current business landscape demands that firms assess and amend KPIs more frequently, based on fresh market variables. KPIs such as client retention rate and business time-to-recovery have become increasingly prominent performance indicators in the past year. If clunky technology makes KPI management difficult, practices have less time and insight to plan future growth.

Reducing Risk
CCH KPI Monitoring makes it far easier to track KPIs and report on them. This is fundamental in minimising risk. For example, if a KPI is set to track and escalate debt filtered by overdue dates, the ability to easily set alerts and automatically generate reports is critical to practice performance management.

Some practices are manually running monthly reports to measure KPIs. Others are running real-time reporting engines, a key feature of CCH KPI Monitoring. This latter solution allows practices to review essential data at any time – covering both performance management and compliance requirements. They can do so remotely or on-premise.

This means that firms can assess issues before they become problems, and thus act proactively. Real-time reporting is a true asset in building a future-fit practice.

The Proof is in the Practice
A number of Wolters Kluwer customers have been using CCH KPI Monitoring for several years now. Our customers look to us when they need to be right. Ryecroft Glenton has successfully integrated CCH KPI Monitoring with its own system. This consolidates information from several sources, including CCH Central and CCH Practice Management.

“We can use the year end date to trigger a sequence of reminders. Have we asked for the books? Have they been received? If a request to a client has been outstanding for a certain period, the partner will receive an alert via email. For limited companies, we can monitor the corporation tax and Companies House filing deadlines – as well as the different deadlines for pension schemes”

– Ian Smith, partner at Ryecroft Glenton

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

“ChatGPT has increased corporate productivity in a flash… It’s hard to remember another bit of technology which has hit the mainstream in such a short period of time,” says Dan Coatsworth, investment analyst at AJ Bell.

The chat tool, created by OpenAI and with GPT as its foundation large language model, is celebrating its two-year anniversary. And in that time, it has revolutionised the way customers make contact with telecoms and retail businesses.

GenAI, more broadly, is smoothing processes and driving speed and accuracy – documents and meeting can be summarised in a flash.

So where does accountancy sit in all of this? The context first.

Advancetrack’s Accounting Talent Index 2024 shows severe staffing issues in the accountancy profession, with nearly a half (45%) of firms being “severely” or “significantly” affected by skills shortages. As such, they seek automated solutions to bridge the gap and maintain outputs and productivity.

So, perhaps AI and other technological advances such as outsourcing can bridge the resourcing gap? Insights from the Thomson Reuters Institute’s 2024 Generative AI in Professional Services report found that almost one in four (23%) of respondents were already using or open to using GenAI tools, while 30% of tax and accounting firms are in the “consideration” phase.

The next question is to narrow down the benefits of any tool, whether technology-based, AI or otherwise.

Accounting: AI in use

The use of ‘artificial intelligence’ in a more basic form is not new to the accountancy profession.

Dext and AutoEntry have been using it to code data from receipts and invoices. Xero has used it for streamlining bank reconciliations. Robotic Process Automation (RPA) tools move data from one system to another. But where are we heading?

As mentioned at the start, customers have benefited from smart communication.  Some workers are using GenAI to compose routine emails to, for example, chase clients for missing information. Productivity gains are there for accountancy firms, but small changes will likely be ‘eaten up’ by time-based billing models.

AI within the audit space is growing - tools like Inflo and CaseWare Audit. But auditors suggest that the use of AI is only adding to the expectations of audit with no commensurate increase in the fees chargeable.

The most interesting area is in an area that’s more explicitly ‘value-add’: quicker and more insightful analysis of data. Xero’s AI strategy mentions this as a target, and we expect other vendors to do similar.

These are areas that have seen AI add improvement to the accountancy profession – not drive it to its demise.

What else can AI do?

What if AI could do ‘accountancy’… tax, bookkeeping and accounts?

If the transactional data is accurate then it’s feasible that AI could prepare a set of accounts. But we aren’t close to that ‘clean data’. AI would also need to understand the context of the transactions: would AI know if a restaurant receipt was travel or entertainment without some input from a person?

If we define accounting as merely the preparation of a set of accounts, the answer is yes, AI can do accounting, but not yet. However, that is a very narrow definition of the role of a professional accountant.

We’ll leave the final word with Advancetrack founder and MD Vipul Sheth: “It must be acknowledged that AI unlocks more time for accounting professionals to focus on essential strategic thinking and problem solving, which we all know is where clients identify the best value.

“The accountant’s role has been, for some time now, evolving towards a more strategic and analytical position, and we can absolutely utilise AI to strengthen this proposition. I would always recommend proceeding with caution when it comes to leveraging these tools in the right way.”

If you’d like to chat about driving change in your accountancy practice, please get in touch by clicking here.

Dec 2024

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